chAInreaction.
The AI is in the middle.
On purpose.
At chAIn reaction, we work with Creators, Agencies, Brands, and Platforms to scope projects, build workflows, and produce content. Our relationships across the creative AI community connect the right talent, tools, and partners to each opportunity.
Trusted by
where we come in
The line-up.
- Partner curationSourcing and vetting the right studios, talent and platforms for each project
- Live event strategyPlanning and producing show-and-tells, live panels and events
- Budget & scopeCost consulting tied to real market value
- Translation layerGetting creative, production and technical partners working from one plan
- Hybrid workflowsBuilding AI into your existing pipeline without breaking timelines or brand standards
- Risk reductionSpotting common failure points early, and correcting course before they cost you
- Deals & contractsNegotiating artist relationships and contracts with platforms and vendors
The work.
Selected AI work Monica has produced — with full credit to the studios that made it.
Hi, I’m
Monica Monique.
founder
With more than 20 years of experience across traditional live-action, branded, and experiential production, I’ve led teams and delivered work for some of the world’s most visible brands. I’ve helped shape modern production at scale, earning multiple Clio Awards and an MTV VMA nomination for work that pushed creative ambition while meeting the realities of execution.
That foundation became the lens through which I stepped into generative AI. Over the last three years, I’ve led culturally defining projects in commercial and branded content — from Coca-Cola’s “Holidays Are Coming” campaigns (2024 and 2025) to Xero’s “Love Changes Everything” — and I’m currently Executive Producer of the 2026 Chroma Awards. My work bridges creative direction, production leadership, and emerging technology, focusing on workflows that respect craft while enabling new creative possibilities.
Beyond execution, I am a trusted voice within the generative AI community. Known for amplifying artists, mentoring emerging talent, and helping teams and partners navigate new tools with clarity and confidence. My approach centers on simplifying complexity, setting creative standards, and ensuring innovation serves the work itself.
This was our first time using AI in such an important piece.
Chain Reaction guided the film’s first use of AI, within Archival Producers Alliance guidelines.
Monica really understands both what I do as an artist and what brands are looking for.
Got an idea?
Tell us what you’ve got going on and what you need. We’ll help you make it happen — with the right people, tools and plan.